Saturday, October 15, 2016

Is There a Midwestern Girl Look? Appearance Discrimination

That is the question we explore in this week’s cases on sex stereotyping in employment law. Our class coincides with Donald Trump’s suggestion that his accusers were too unattractive to merit his attention. In one case, he said: “Take a look. Look at her. Look at her words. And you tell me what you think. I don’t think so,” Trump said of Natasha Stoynoff, a People magazine reporter who alleged he had “forced his tongue down my throat.”
This offers a glimpse into a growing trend of cases involving employee allegations of “appearance discrimination” framed in terms of laws that prohibit sex discrimination. A case in point is Lewis v. Heartland Inns of America (2010), where a front desk clerk at an Iowa hotel [pictured] was fired because she did not have the “Midwestern girl look.” A federal appeals court ruled that this was unlawful sex discrimination, reasoning that companies “may not base employment decisions for jobs such as Lewis’ on sex stereotypes.” In another case, Lust v. Sealy, Inc. (2004), a different federal appeals court found remarks characterizing conduct of a woman employee as “you’re being a blonde again today” as evidence of illegal sex stereotyping on the job.
But outlawing appearance discrimination is problematical for several reasons. For one, appearance discrimination—or the flip-side, appearance preference—is so deeply engrained in human behavior that economists have measured what they call “beauty capital.” A study in 2002 led by Daniel Hammermesh (“Dress for Success—Does Primping Pay?”) found that “good-looking women, those in the top 35% of women arrayed by appearance, earn roughly 10% more than the large majority of women whose looks are considered average or below.” [If you are wondering, interviewers rated a “respondent's appearance on a 5-point scale using …: (1) Very pretty; (2) Pretty; (3) Average; (4) Below average; (5) Ugly. That, by itself, is a bit hard to accept given its subjectivity and objectification of women.] Our everyday experiences might suggest that this research has some plausibility.
The second challenge in outlawing appearance discrimination is defining what it means. In the wake of Trump’s harsh attacks on the appearance of his accusers, some people have replied that his accusers are attractive. Whatever one might think on this tricky subject, some local jurisdictions have enacted strong appearance discrimination laws.
Santa Cruz has an ordinance that defines unlawful discrimination as including differential treatment based on one’s height, weight, or physical characteristics. San Francisco prohibits weight discrimination. The District of Columbia prohibits discrimination based on personal appearance. Therefore, employers operating in the above mentioned localities must not make employment decisions based on the attractiveness or physical appearance of an applicant or employee. For employers not operating in those localities, there are some important requirements to consider before making employment decisions based on appearance.
Adding to this complexity, norms about appearance are rapidly changing. Some men wear earrings; some women wear their hair in a very short cut; some people have piercings in places that others find distracting; some older people die their hair to remove the gray, while other people wear a rainbow of colors; and some people are transitioning from one sex to another.
Donald Trump’s “locker room defense” has offended some people but also resonated with others. This implies that a significant group of people have old-fashioned, sexist norms about beauty that include crude objectification of women. Others find that any effort to rank attractiveness on the basis of gender is offensive.

It seems odd that courts will be arbiters of these issues—but it also seems inevitable.  

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